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The wellspring, and sole star, of the current vogue for ‘burlesque’ style shows Dita von Teese has finally completed her transition from fringe entertainer to high street icon by securing the coveted position of the ’face’ (and body) of the Wonderbra brand. The model will launch her own signature range under the Wonderbra umbrella at the end of next month.
The performer and model, who first came to widespread public attention as the partner of shock rocker Marilyn Manson, was born Heather Sweet in Michigan, USA, in 1972.
It was, reputedly, her disappointment at the contrast between the modest design of her first bra and the elaborate lingerie she had espied in her father’s girlie magazines that provided the spur to almost single-handedly revive the 1940s glamour of burlesque and has led to her performing in front of celebrity-studded audiences in Britain and the US.
The new range fronted by Von Teese features some novel design features, like man-friendly quick-release clasps making the bras easier to remove than traditional models.
The Wonderbra brand dates back to before the Second World War but it was really the early 1990s campaign spearheaded by model Eva Herzigová that ensured it its current prominence as the best known name in lingerie.
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Dita?
I have decided to believe in God again...
She's about 10% more perfect than the law normally allows.
Nick, San Diego, USA
Amy, Dita looks just as pretty without make-up. However the 40s style make-up is part of her act and her look as much as is her stage name. I would like to point out though that she's not the sole star of Burlesque. UK's Blaize Immodesty is an incredibly sharp-witted lass and a bombshell to boot!
Bella, London,
She is undoubtedly glamourous and beautiful but surely someone with natural assets should be promoting bras? Afterall, those with implants hardly need bras!
But maybe there aren't that many stars with natural assets these days, which says more about our society than I care to think about.
kim, london,
Dita is cute and she has helped a lot promoting pretty underwear. Women have more choice when it comes to lingerie and those who prefer pretty to boyish sporty cotton can now also buy pretty at acceptable prices at the department stores. Her book is great, too. Lovely camp trailblazer, go girl.
Asta, Hamburg, Germany
lol.....well, awfull and ugly???.....think i must disagree....sounds like a bitter and jealous marilyn manson fan!!....go get a life MN from london, shes an indepenent woman who has come from nothing and made this world her own, you HAVE to respect her for her business drive if not for her looks....
Dhearbhla, Ruislip,
She is EXACTLY a "stick insect with implants". She freely admits her surgery. And her natural hair colour is blonde. Add in the panstick and dark lipstick, and gimmicky fake name, and I don't see how she could possibly be called "natural". Creepy self-publicist...
Amy Allen, London,
Natural? Are you kidding? She has fake implants in her breasts and you'll only find her face under 10cm of makeup!
Awful and ugly.
MN, London, UK
DvT is my favourite modern icon. She has a classic Hollywood glamour combined with the cheekiness of cheesecake. She also is a gorgeous fetish model. In all guises classy. It's been well reported that she has enhanced her 'assets', but she still looks like a real woman as opposed to an inflated doll
Jasmin, London, UK
I hate to break to to you, but Dita does indeed have implants and is on the record as saying so.
Laura, London, UK
Im so glad that a natural, good looking woman is gettiing designers attentions!
T Davies, Swansea,
Surely you underestimate what we evaluate in the appearance of a woman and how we consider their presentation. Men are rarely confined to worshipping a single asset, and are as easily turned off by a random out-of-sort bit as women are.
Robert, Detroit, United States
She's a great choice, very chic, very alluring.
richard, louth, UK
Great! Dita's beautiful. She projects an old-fashioned 'Golden Age of Hollywood' type of glamour. She isn't a stick-insect-with-implants, like so many modern pin-ups.
Doc M, Glasgow,
"Just to let everyone know, that picture is from her stage show and is not from the new range she will launch with Wonderbra"
Incorrect. Troll fail.
Trixie, LA, USA
Maybe Jordan is more to Tom's taste :) I love Dita and both she and this lingerie look fantastic as always. Now to show this to my girlfriend and organize a quick shopping trip end of September! Just what we need to warm us up the coming winter nights & probably cheaper then turning the heating on!
John, York,
Surely the last thing on men's minds when faced with near naked womanly curves is whether they liked the way she did her makeup.
Anna, Kendal, UK
I agree with Tom. I'm not talking about the shape of her body, so no point going on about curves. She has a good shape, sure.
But she has a very unattractive face, only made ok by horrible overdone makeup. Sexiness in a woman comes from some natural aura, not body parts; she doesn't have it.
James, London, UK
Just to let everyone know, that picture is from her stage show and is not from the new range she will launch with Wonderbra
Jim, Birmingham, UK
Tom,
are you looking at the same pictures or does your PC have some kind of screen virus?
She's got curves, looks strong and looks fantastic.
MGB, Carmarthen, Wales
Isn't it wonderful that Tom has so much experience of, and has such a nice taste in, ladies underwear so that he can give us the benefit of his opinion. I completely disagree; she is gloriously sexy - those rounded thighs! - and the underwear is great.
James, Steep, UK
I used to have a figure like hers, but couldn't afford such lovely undies then. Now I can afford the undies, but wish someone would tell me where I left my figure!
anna, kendal, uk
And exactly what do you look like Tom? I think Dita is beautiful and elegant, an excellent alternative the orange and plastic page 3 girls that normally grace lingerie catalogues.
Sarah Howson, Chester, UK
Completely unsexy woman. Not an attractive face, just loads of makeup. And that underwear just looks tacky.
Tom Franklin, London, UK