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Here they are: your favourite products. The canon of beauty greatness as anointed by you, the readers. And you haven’t skirted around the margins — everything you’ve chosen is a big hitter. These days, however, commercial doesn’t have to mean lacking in credibility. The beauty industry has a basketful of goodies that live up to their marketing hype.
Check out the facts and figures on beauty and you’ll find that in 2005, the UK toiletries market was worth £3.75 billion. From the thousands of products sold every year, you select maybe 10 or 20, or, if you are an obsessive, even more. Each day, as you use them, you evaluate their performance. You either finish every last drop and buy them again or you leave them half finished and try something new. These are the products you bought again and again. And again.
Lancôme Juicy Tubes and John Frieda Frizz-Ease won for an incredible fourth year running. John Frieda Brilliant Brunette and Clarins suncare won for the third year running. Clinique foundation and Dermalogica facial skincare won for the second year running. Stella by Stella McCartney, a swelling, swooning orchestration of rose notes, is yet again one of your most favoured fragrances.
Newcomers to the podium include Johnson’s Holiday Skin. I wrote about it last summer when it became a high-street phenomenon, selling for inflated prices on eBay and spawning a flotilla of light-bronzing summer-skin imitators. Fittingly, it’s garnered two main awards: best newcomer and best fake tan.
Can we draw any conclusions about your shopping habits from these results? Well, first, it’s likely that most of you shop in department stores, Boots, Superdrug and supermarkets for beauty booty, rather than cultish boutiques. But the occasional Dr Hauschka or Dermalogica product will draw you off the beaten path. High-street cults, such as Holiday Skin and Max Factor Masterpiece mascara, are on the rise. And, second, you are creatures of habit (“repeat customers”, as they say in the trade). If we try to prise your favourite beauty products out of your little paws, we take our lives in our hands.
BEST SHAMPOO AND CONDITIONER
John Frieda Brilliant Brunette Brown is the colour of the moment, and as 60% of British women are natural brunettes, this product is all about giving multidimensional shine to those mocha-hued tresses. The active ingredients are mild organic acids, the sort you find in apples and milk, that seal and heal the surface of the hair. Cheapish, cheerful and effective haircare. Brilliant Brunette shampoo and conditioner, £4.50 each; 020 7851 9800
Editor’s choice Kérastase makes high-tech products based on years of laboratory grind. Along with Philip B, Alterna and Frédéric Fekkai, it is my haircare of choice. Its Reflection range bestows gloss and lustre on dishevelled, coloured locks: try Shampoo Bain Miroir, £12.25, and Masque Chroma Reflect, £24; 0800 316 4400
BEST HAIR STYLING TREATMENT
John Frieda Frizz-Ease Hair Serum This is a beauty megalith: launched in 1990, one is sold every 20 seconds, and it has made Frieda an incredibly wealthy man — he sold his company in 2002 for a staggering £300m. Essentially, its magic is to make crinkly, fuzzy hair smooth, silky and shiny. Frizz-Ease Hair Serum Thermal Protection is about to launch to safeguard hair from heat and UV rays. £5.99; 020 7851 9800
Editor’s choice Jonathan Product Finish Shine. The LA celebrity hairstylist’s shine serum laminates hair without dragging it down or making it limp. A joy to use. £20, from www.hqhair.com
BEST SKINCARE FOR BODY
The Body Shop Body Butter Launched in 1992, this has been a cult product ever since. The cream is said to lock in moisture for 24 hours, and it certainly feels sumptuously, ostentatiously emollient. There are 12 varieties, from robust, zestful fruits such as pink grapefruit and mango to coconut and almond, some formulated with cocoa butter and others with shea. Mango was the first to launch, coconut is the bestseller, and each variety contains a community-trade ingredient. J.Lo and the Beckhams are apparently fans, if that means anything. £12 for 200ml; 01903 844554
Editor’s choice Kiehl’s Creme de Corps is an old favourite, an unscented and voluptuous paste containing betacarotene, aloe vera and vitamins A and E. From £14 for 100ml; 020 7240 2411
BEST SKINCARE FOR FACE
Dermalogica Beauty insiders say that for young, troubled skin, there’s no beating it. Don’t give hormonal skin an Asbo; treat it with Dermalogica instead. If you want to start with one product, try the Daily Microfoliant, which lightly sloughs off dead skin cells without causing irritation. Forget break-outs, blackheads, milia, acne and that lagoon of oil around your T-zone: the entire range is non-comedogenic and contains no occlusive mineral oil or lanolin. What I also love is that there’s no overwhelming and oppressive artificial fragrance in these products, either. £29.40; 0800 591818
Editor’s choice Vaishaly skincare is the only thing I’ll put on my face right now. The Facial Wash smells of lemon groves and lifts off grime; the Day Moisturiser is 80% organic and contains lavender and geranium essential oils. Vaishaly Facial Wash, £35, and Day Moisturiser, £45; 0808 144 6700
BEST FOR BLACK OR ASIAN SKIN
Bobbi Brown Founded in 1991, the creation of a former session make-up artist, this range is appropriately named. Bobbi Brown majors in a tawny, toffee-toned spectrum of shades from chocolate to cream, perfect for anybody seeking the natural look. It has been jokingly dubbed Maoist for its totalitarian use of sludgy browns and beiges, but women flock to it in droves. These neutrals work on all skin tones. The bestseller for black and Asian skin is the Oil-Free Even Finish Foundation, which has several darker shades and comes with a complement of correctors and concealers. £24; 0870 034 2566
Editor’s choice Mac. With a back catalogue of faces that includes Ru Paul, Lil’ Kim and Mary J Blige, Mac has always promoteed diversity. Each of its eight foundation formulas comes in about 20 shades, so any woman is almost guaranteed to find a match. Try Studio Fix Fluid SPF 15, £19; www.maccosmetics.com
BEST SALON TREATMENT
Dermalogica Face Mapping skin analysis is the key to the Dermalogica experience. What this means is that a skin therapist pores over your face, looking for blemishes, blackheads, milia, pigmentation issues, open pores, dryness and oil secretion — a gamut of ills. The facial is then customised to your specific needs with manual extractions, masques and unique touch-therapy massage. A utilitarian treatment that’s absolutely ideal for teens with troubled skin. From £50; 0800 591818
Editor’s choice Aromatherapy Associates Renew Rose Radiance Facial is great for dry and older skins: it kicks off with a scalp massage, then softens, moisturises and nourishes, using damask rose water, and ends with the massaging-in of various rose oils. From £50; 020 8569 7030
BEST FAKE TAN
Johnson’s Holiday Skin Launched in summer 2005, this one reached critical mass last year. It shifted 6.6m bottles in 2006 alone — one bottle was sold every five seconds. Johnson’s was the first gradual tanner, which bestowed a subtle golden glow, rather than the orange of most full-strength fake tans, because it contains considerably less DHA (the active ingredient) than many other self-tans. It now comes in firming, night-time and facial variations. The end of orange and the rise of the stealth tan. £4.95 for 250ml; available nationwide
Editor’s choice St Tropez Aero Bronze is the most easily applied fake tan on the market. It comes in a foolproof aerosol that gives a nice, even caramel stain. £25 for 170ml; 0115 983 6363
BEST SUN PROTECTION
Clarins I hate ritually pasting myself in thick, coagulated, ultra-white sun cream, but these days, it’s a necessary evil. Clarins makes great sun lotions that sink in quickly, smell pleasant and include multicellular protection and plant extracts to defend and nourish skin cells. Oil-Free Sun Care Spray SPF 15, £16 for 150ml; 0800 036 3558
Editor’s choice Korres Sweet Orange Sunscreen Face and Body SPF 15 is a joy to use. Based on titanium dioxide, it provides broad-spectrum UVA/UVB protection and contains sweet-orange extract, said to boost melanin, thereby deepening a tan. It smells delicious, melts into the skin and, unlike some other mineral-based sunscreens, doesn’t leave behind a white sheen. £13; 020 7581 6455
BEST MAKE-UP FOR EYES
Max Factor mascara Max Factor makes eight mascaras, all beloved of make-up artists, of which Masterpiece is the bestseller. However, its latest creation, Masterpiece Max, is the apogee of lash enhancement. It claims to give 400% more volume than bare lashes, and the techno wand has bristles further apart than the original to plump them up more effectively. Like a quilted Chanel handbag, it is a modern classic — you need it in your beauty retinue. £10; available nationwide
Editor’s choice Dior Diorshow mascara plumps, volumises and generally transforms spindly, mousy lashes into diva-worthy, glossy black fronds. Brings out the Maria Callas in everyone. £18; 020 7216 0216
BEST MAKE-UP FOR LIPS
Lancôme Juicy Tubes Lipstick may be in the ascendant for fashionistas, with Dior, Givenchy and Shu Uemura all launching beguiling new versions, but for you, lip gloss prevails (well, I guess not every beauty product is eulogised in a Pulp song). It’s sexy. It’s youthful. It’s a 1970s pop-culture classic born in the era of roller discos and denim flares. Why Juicy Tubes? One is sold every 90 seconds in the UK. Why not? £13.50, available nationwide
Editor’s choice For me, gloss is a dim and distant memory. I’m addicted to Shu Uemura’s Rouge Unlimited in orange, yellow, blue, green and black (they also do neon pinks, carmine reds and neutrals, if you’re interested). Lipstick is your 2007 essential. £15; 020 7240 7635
BEST FOUNDATION
Clinique Clinique makes 12 foundations in a total of 100 shades. Its bestseller, Superbalanced Makeup, adapts and adheres beautifully to combination skin, mopping up oil in greasy areas and moisturising where it is dry. It comes in 19 colours, including hues suitable for black and Asian skin. Those in search of an antiageing base should try Repairwear AntiAgeing Makeup; those with acne or blemishes should seek out Clarifying Powder Makeup. Superbalanced Makeup, £17.50, Repairwear Anti-Ageing Makeup, £21.50, Clarifying Powder Makeup, £17.50; 0870 034 2566
Editor’s choice By Terry Light Expert is the latest word in foundation. A mutation of Touche Eclat and base, it’s light, easy and precise to apply, and lends skin a rare luminosity: we’re all converts here. £38; from www.spacenk.co.uk
BEST ETHICAL BRAND
Dr Hauschka Founded in 1967 by Dr Rudolph Hauschka, a medical chemist, this is perhaps the most famous and revered of all the ethical brands on the market. Many of the ingredients are fair trade — rose is bought from farmers in Turkey and Romania and shea butter from Burkina Faso. There are no parabens. Although not certified by UK organic associations, it is recognised by the BDIH (the German equivalent), and, wherever possible, ingredients are organic or from biodynamic sources. All packaging is recyclable, except for the caps on bath oils and aromatherapy baths. It is not, however, carbon neutral. Its bestseller, Rose Day Cream, is a great place to start. £16; 01386 792642
Editor’s choice Neal’s Yard Remedies. Renowned for products such as the nurturing Organic Wild Rose Beauty Balm, it was the first UK skincare company to receive Soil Association accreditation, in 2002. It doesn’t test on animals, uses fair-trade ingredients wherever possible and has recyclable glass or plastic packaging. By September, the brand is also set to be carbon neutral. Organic Wild Rose Beauty Balm, £22; www.nealsyardremedies.com
BEST FRAGRANCE
Stella When Stella McCartney started off as a fashion designer in the, 1990s, her clothes, often pretty little slip dresses edged in lace, were suffused with a longing for a vintage golden age of cobweb-like delicacy. In 2003, she brought the same aura of nostalgia and romance to Stella, her debut fragrance. It’s a delicate paean to the feminine mystique, with a heart note of rose absolute; a mist of Victoriana. Drown in roses, like a latterday Lizzie Siddal. £39.50 for 50ml eau de parfum; 01444 255700
Editor’s choice Ce Soir ou Jamais. A honeyed muddle of pear and rose that hovers brightly, then settles softly and becomes redolent of the smell of flesh itself. A delicious delight. £52 for 50ml eau de parfum, from Harrods; 020 7730 1234
BEST NEW FRAGRANCE
Femme by Boss Nobody would suggest that this fragrance, launched last September, is about to turn the perfume industry upside down with its bold innovation. For a start, it’s “created by a panel of perfumery experts” rather than a single “nose”. But commercially, it’s a winner. It’s a fruity floral, which, in perfumery terms, equals a licence to print money — pretty, feminine, unchallenging and comforting. Notes include blackcurrant, Bulgarian rose lily and stephanotis underscored by a creamy base of apricot, amber and satinwood. £31 for 50ml eau de parfum; 0191 297 5000
Editor’s choice Nuit Noire, Carnation and Lux by Mona di Orio are three of the most dense, florid, seductive signature fragrances imaginable. Individual, original and utterly unforgettable: they will make men hang onto your every word and women beg to know where you bought them. £75 each for 50ml eau de parfum, from Les Senteurs; 020 7730 2322
BEST FOR MEN SHAVE
Gillette For the first time, a gadget wins a gong. The Gillette Fusion Power razor, launched last August, has surpassed all previous innovations. With five blades on one side and one on the other, sharper than a surgeon’s scalpel, it delivers a close and comfortable shave. Use it in conjunction with Gillette Fusion Hydra Gel Shave Gel and Hydra Soothe After Shave Gel for the best results. Fusion Power razor, £9.99, Fusion Hydra Gel Shave Gel, £3.99, Hydra Soothe After Shave Gel, £6.49, available nationwide
Editor’s choice Aesop Moroccan Neroli Shaving Serum. This is an ecofriendly, plant-based serum with a silky slip and uplifting scent that makes shaving a soothing and luxurious experience. £17.50, from Liberty; 020 7734 1234
BEST FOR MEN SKINCARE
Clinique M Lotion Launched way back in 1976, this is a straightforward moisturiser for men of all ages and skin types. Use it as the third step in a routine that starts with cleansing and exfoliation. The lightweight formula won’t clog up pores, either. £19.50; 0870 034 2566
Editor’s choice Biotherm Homme is the biggest-selling men’s skincare brand in Europe. Gents who like a fresh, clean-smelling, lightweight product that doesn’t leave the skin greasy or overloaded should try the Aquapower moisturiser. A hit with every man we’ve given it to. £23; 0800 037 1020
BEST FOR MEN FRAGRANCE
Chanel Allure Homme Sport Created in 2004 by Chanel’s in-house nose, Jacques Polge, it is described as “a faceted reworking of Allure Homme”. Essentially, it’s an airy, oxygenated, outdoorsy remix of the original, with top notes of Sicilian orange, Tunisian neroli and mandarin drifted over amber, white musk and black pepper. £32 for 50ml eau de toilette; 020 7493 3836
Editor’s choice Caron Pour un Homme. There’s a good reason this fragrance, created in 1934, has stood the test of time. Its blend of lavender, amber, vanilla and musk bestows a rarefied, distinguished and irresistibly manly aura on the wearer. Tom Ford is a fan. £35 for 75ml, from Harrods; 020 7730 1234
BEST NEWCOMER
Johnson’s Holiday Skin This product single-handedly marked the end of the terracotta-hued tanorexic era and the start of a new subtle age of golden gleam. Perfect for pale-istas who seek only the most tentative of tans and holidaymakers who want their bronze to endure long after the plane has landed back home. It has spawned a rash of imitators — the true mark of a beauty monolith. £4.99, available nationwide
Editor’s choice Vaishaly skincare. Yes, we’ve said it before, but this is by far the best beauty invention of the year. Everyone who tries the organic, essential-oil-rich products loves them. Follow the massage techniques provided and you can’t help but be left with a childlike rosy glow. 0808 144 6700
MOST VOTED-FOR BRAND
Clinique Not a surprise: it’s the bestselling premium cosmetics brand in the UK. And it was arguably the very first derm brand, founded in 1968 with the help of Dr Norman Orentreich as the new baby in the Estée Lauder family. It’s very much a product of that era — the age of Nasa’s futurism and feminist radicalism. It was the first serious, androgynous, froth-and-frill-free skincare range — all products are allergy-tested and fragrance-free — and Clinique has now expanded into haircare, bodycare and make-up. Its bestselling product is the Dramatically Different Moisturizing Lotion (£15) — one is snapped up about every four seconds globally. And its three-step cleansing regimen has virtually become a religious ritual for modern women. It launched the first premium men’s skincare range in 1976, when the metrosexual was just a flicker in a marketing man’s eyes. As for me, I just love the Irving Penn advertisements — they revolutionised the aesthetics of beauty iconography.
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