Smash hit

If you like this try Paul Labrecque Repair Finish Grooming Control Cream (£16; beautyexpert.co.uk), an emollient cream that takes control of parched, frizzy locks. Use it to tame dry hair or apply sparingly when wet for intense nourishment.

Best Eye Shadow

Mac Eye Shadow £10

No matter how enticing it looks in the pot, the key to a good eye shadow is that the colour stays true on your eyelids. This is where Mac excels. Its richly pigmented eye shadows come in a colossal range of 158 shades and eight finishes, from matt (the pro’s favourite) to iridescent frost. A back-stage staple at fashion shows, these pots are a joy for amateurs, too, providing easy-to-control colour that glides on evenly.

If you like this try Shu Uemura Cream Eye Shadow (£16; 020 7240 7635). These cream eye shadows come in startling colours, from navy to lime to crimson. Press them on with a fingertip for an unapologetic opaque finish.

Best Mascara

Max Factor Masterpiece Max £9.99

A previous Style winner, Masterpiece Max is the bestseller of Max Factor’s 11 mascara formulations. It claims to amplify lashes by 400% thanks to a rubbery, multi-pronged wand that transforms stumpy lashes into a thick, fluttering curtain. It flies off the shelves – one is sold every five seconds – and comes in three colours: black, black/brown and navy.

If you like this try Guerlain Le 2 (£21). It makes eyes look as wide as Twiggy’s in her 1960s heyday. The dual-ended mascara has two formulas: one to stretch the upper lashes skywards and another to accentuate the lower lashes without smudging beneath the eyes.

Best Foundation

Max Factor

There are six foundation formulas in the Max Factor range. The bestseller, and the most innovative, is the recently launched Miracle Touch Liquid Illusion (£11.95). A compact that transforms from a solid formula into a lightweight liquid on contact with the skin, it minimises pores and irons out imperfections without masking the skin’s natural luminosity.

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