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Every so often, readers of this column write in suggesting topics for me to bang on about. Being idle, that's fine by me, unless it's one of those letters that starts off all back-slappy and chummy, but is really a shameless press release for some product with a stupid name. "I'm sure your readers would really enjoy a column about Lardarse Biscuits," writes someone, probably called Jemima. "I've tried them and they're delicious, organic, attractively packaged and such a 'bargain'! I know they will meet all your readers' biscuit needs." The sign-off reveals, spookily, that Jemima is the PR for Lardarse Biscuits, so I reply indignantly, explaining that I don't do free adverts and she says, "But we'll send you some as a gift," and I say, "OK what do you want me to write?" (Just kidding. There will categorically be no gratuitous plugs in this column unless I get a luxury holiday or a car out of it).
But so many of you have now written saying I should address the issue of children's shoes that I can no longer ignore it. Trouble is what can I say, apart from the obvious? That they are a ludicrous rip-off and it is one of life's mysteries that they cost not much less than adult shoes, yet contain barely enough leather to make a mouse a pair of driving gloves.
It's a miracle there aren't more kids hobbling with runtish feet because their parents, faced with lashing out £50 every few weeks at Clarks, have thought, sod it, they can keep the shoes they've got it'll be cheaper to pay for reconstructive surgery when they're older.
I know that the same craftsmanship and science is required for shoes, small or large, but, actually, the same principle applies to lager. And if I order half a lager in a pub it costs half the price of a pint. See? Yet I'm looking here at a pair of teensy Start-rite "pre-walkers" that cost £22. For crawling around in? I could buy ankle boots in New Look for that kind of money.
Besides, the Clarks experience on a Saturday afternoon is like doing the can-can in a vat of treacle. You sit there waiting amid the bedlam with your white ticket as your child stuffs three shoes on each foot and, quite often, you're told the shoes you want aren't in stock. What is it with Clarks and lack of stock?
An American company, Inchworm, has designed children's trainers that, at the push of a button, stretch by two half sizes as the foot grows and cost about $50 (www.inchwormshoes.com). It's a nice idea, but since most kids would sooner boil their own eyeballs than wear trainers that aren't the label du jour I can't see them taking over the world. So it looks like you're stuck with paying through the nose. But you could console yourself with a Lardarse Biscuit they're delicious and such a bargain!
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I read a press release from the comany that distributes (www.fatshoesday.co.uk) Inchworm shoes in the UK. It made for some stark reading. About 2 million pairs of shoes go to landfil every week in the UK. If these shoe last as they say they do then million of pair of kids shoes culd be diverted away from landfil every year. I bought 2 pairs for my boy and they absolutely love the gadgetiness of them. I am desperately waiting for them to deliver a school type shoe!!
Joanna Hagen, Edinburgh, UK
Dear Bargain Hunter
If parents don't fancy taking a deli counter ticket and queuing in Clarks they can always try Footling (www.footling.co.uk), the kids shoe company that brings the shoes to you. I admit it, it's my company, so I'm biased, but if you want professionally fitted shoes without the hassle of dragging the kids to the shops, you could do worse. We've been offering a home fitting service in London since October, and have many happy customers.
Sonny Peart, Harrow, UK
It has always struck me that children's shoes are constructed exactly like adult shoes and are probably harder to make - more fiddly- yet we expect them to be cheaper. If climate and fashion do not allow barefoot summers and mocasins in winter (apparently what American settlers did to their kids) - try buying lace-ups two sizes too large. It won't hurt the foot at all to rattle around in a big shoe as long as the shoe is securely attached to the leg. Also, second-hand shoes are perfectly OK, as long as the children have similar shaped feet (wide/narrow), the shoe was bought with a generous fit, (see above) and replaced before they became too tight. Balance the largely unproven medical objections to shoe re-use against the damage caused by delaying shoe replacement until they pinch, and the benefits of being able to buy really good shoes as a long-term investment, or to produce a barely-marked pair of your friend's kid's StrideRites, Vans, or Clark's from your own closet.
motherofthree, bargainville, USA