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Contrary to the rumours I have been trying to spread for some time, Disney Princess products are not contaminated with lead. More careful analysis shows that the entire product line of books, DVDs, ball gowns, necklaces, toy mobile phones, toothbrush holders, T-shirts, lunch boxes, rucksacks, wallpaper, sheets, stickers and so on - is saturated with a particularly potent time-release form of the date rape drug.
We cannot blame China this time, because the drug is in the concept, which was spawned in the Disney studios. Before 2000, the Princesses were just the separate, disunited, heroines of Disney animated films - Snow White, Cinderella, Ariel, Aurora, Pocahontas, Jasmine, Belle and Mulan.
Then Disney’s Andy Mooney got the idea of bringing the gals together in a team. With a wave of the wand they were all elevated to royal status and set loose on the world as an imperial cabal, and have since busied themselves achieving global domination.
Today, there is no little girl in the wired, industrial world who does not seek to display her allegiance to the pink-and-purple clad Disney dynasty.
Disney likes to think of the Princesses as role models, but what a sorry bunch of wusses they are. Typically, they spend much of their time in captivity or a coma, waking up only when a prince comes along and kisses them.
The most striking exception is Mulan, who dresses as a boy to fight in the army, but - like the other Princess of colour, Pocahontas - she lacks full Princess status and does not warrant a line of tiaras and gowns. Otherwise the Princesses have no ambitions and no marketable skills, although both Snow White and Cinderella are good at house-cleaning.
And what could they aspire to, beyond landing a prince? In Princessland, the only career ladder leads from baby-faced adolescence to a position as an evil enchantress, stepmother or witch.
Snow White’s wicked stepmother is consumed with envy for her stepdaughter’s beauty; the sea witch Ursula covets Ariel’s lovely voice; Cinderella’s stepmother exploits the girl’s cheap, uncomplaining, labour. No need for complicated witch-hunting techniques in Princessland - pin-prickings and dunkings. All you have to look for is wrinkles.
Feminist parents gnash their teeth. For this, their little girls gave up Dora the Explorer, who bounds through the jungle saving baby jaguars, whose mother is an archeologist and whose adventures don’t involve smoochy rescues by Diego?
There was drama in Dora’s life too, and the occasional bad actor like Swiper the fox. Even Barbie looks like a suffragette compared with Disney’s Belle. So what’s the appeal of the pink tulle Princess cult?
Seen from the witchy end of the female life cycle, the Princesses exert their pull through a dark and undeniable eroticism. They're sexy little wenches, for one thing. Snow White has become slimmer and bustier over the years; Ariel wears nothing but a bikini top (though, admittedly, she is half fish.) In faithful imitation, the three-year-old in my life flounces around with her tiara askew and her Princess gown sliding off her shoulder, looking for all the world like a London socialite after a hard night of cocaine and booze. Then she demands a poison apple and falls to the floor in a beautiful swoon. Pass the rohypnol-laced margarita, please.
It may be old-fashioned to say so, but sex - and especially some middle-aged man’s twisted version thereof - doesn’t belong in the prekindergarten play-room. Children are going to discover it soon enough, but they’ve got to do so on their own.
There’s a reason, after all, why we’re generally more disgusted by sexual abusers than adults who inflict mere violence on children: we sense that sexual abuse messes with a child’s mind more deeply. One’s sexual inclinations - straightforward or kinky, active or passive, heterosexual or homosexual – should be free to develop without adult intervention or manipulation. Hence our harshness toward the kind of sexual predators who leer at kids and offer sweets.
But Disney, which also owns ABC, Lifetime, ESPN, A&E and Miramax, is rewarded with $4 billion a year for marketing the masochistic Princess cult and its endlessly proliferating paraphernalia.
Let’s face it, no parent can stand up against this alone. Try to ban the Princesses from your home, and you might as well turn yourself in to social services before the little girls get on their Princess mobile phones to complain.
No, the only way to topple royalty is through a mass uprising of the long-suffering serfs. Assemble with your neighbours and make a Christmas bonfire out of all that plastic and tulle!
Barbara Ehrenreich is a feminist and the author of Nickel and Dimed. This piece first appeared on The Nation website www.thenation.com
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I am an 18 year old high school senior notorius for my nonconformity. But I was right there with the other little girls in my love for Disney until I saw Mulan and began my love affair with Joan of Arc, Queen Elizabeth I, and J.K Rowling. I believe that Disney has come a long way in recent years.
Lauren Weber, Parkersburg, WV, USA
I think that this woman doesn't really have a good point in her article. There are just too many contradictions. Many of the disney princesses are good role models - especially compared to some of the other icons out there today. In particular, the vulgar and SKANKY Bratz Dolls are absolutely obscene.
Tania, Vancouver, BC, CANADA
Have you considered just not letting your toddler watch the insidious rubbish in the first place? My daughter (now 9) saw none of it until she was over the age of 5 and has never been remotely interested in the Disney princess garbage.
Annamac, Dorset, UK
I agree that the Disney princesses (as with the previous comment on Belle and excessive reading) all have some sort of quality on their own. On the Belle side, however, she is precisely little miss Popular (she just doesn't realise). I just feel that I must point to the article's beginnings - this is not, in the end, about the princesses in the movies. Not really. This is about the fact that they've been bundled up, squeezed into a faceless "beauty" concept and had that and mainly (if maybe not only) that pointed out as their sole purpose for existing.
It's not all about being bright or stupid, or about wether you do your housekeeping in silence or break free from your father's concept of the world. It's the singlemindedness in the thought that their faces, figures and dresses is what really recommends them as people, in my opinion.
Martina Johansson, Sweden,
There's a fine line between the extremes. I only had the movies; the rest was left for me to invent. Today, the Princess bonanza is far too much (and also far overpriced for such poor quality toys). Each one, to concur with Allison, actually has some merit: non are little miss popular; they are closed off innocents or patient houseworkers or defiant and independent. (Case in point: my mother worried Ariel would be a negative influence--she's a rebellious teenager who disobeys her father to do what she wants.)
I encourage any parents who can foster creativity and independent thought, be it with Dora, Disney, Dr. Seuss or whomever!
TexAnne, Richardson, TX, USA
No Disney tat in my house. It is remarkably easy to say no.
denya, UK,
What about Belle? She likes to read, is not Miss Popular, and has a lot of self respect and family loyalty.
Allison, Fair Lawn, NJ, USA