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See Alphamummy's list of the 25 most offensive children's T-shirts
Woolworths has pulled a children's bedroom suite named Lolita from its website after several parents objected to the name. But in the world of baby and children's fashion these days, sometimes it's the parents doing the offending, with knowing slogan T-shirts for the under fives that push the boundaries of good taste.
The children's clothing at the US-based T-shirt Hell, which claims to be the largest online "funny" T-shirt company, are considered humorous and subversive by its customers, according to a company spokesman, but others may not be amused. Its top 10 most popular styles include the relatively tame "Kickin' ass and takin' naps" alongside "I'm this many" (showing a hand with a raised middle finger), "Hung like a five-year-old" and "All daddy wanted was a blowjob".
"They're really popular baby shower gifts," says Gary Cohen, the director of operations. "Younger hipper parents are looking for something that's not the same, that has a little more attitude." The UK is the company's second-biggest market, and children's T-shirts represent 20 per cent of the company's business.
For parents, a risque children's T-shirt is not so different from its expensive organic-cotton cousin with the slogan "100 per cent organic", says Dr Ellie Lee, a senior lecturer in social policy at Kent University. "The reason why they sell so well and there are so many is because we more and more use our children to make statements about ourselves."
By sending a message to society through our children's clothes, we're staking out who we are and, perhaps, who the observer isn't. "Not that I think there's anything wrong at all with buying your little one a top that says '50 per cent mummy, 50 per cent daddy'. Cute (if a bit naff)," Lee says. "At its extreme, what you are saying if you have your kid wear e.g. a 'green' T-shirt is I'm a better person than you, and I also look after my kid better than you because I really care about their future."
"People are putting things on their kids they would be afraid to wear themselves," says Cohen, musing that more conservative parents can express their more outrageous side. While the private company does get "hate mail", it has never discontinued a shirt because of public pressure.
In fact the most vociferous and organised protest has centred on its shirt that reads "They Shake Me", on the grounds it made fun of shaken-baby syndrome. "I think it seems pretty obvious people are joking," Cohen says of customers who buy it.
An unscientific poll of acquaintances reveals that many grown-ups enjoy shirts with funny messages, especially those playing on babies' rascally side of babies, with messages like "I'm a breast man" and "Mischief maker". Darren Hendry chuckled at a shirt he saw at a local market reading "I've just done 9 months inside", but his 16-month-old daughter is too big for it.
Mother-of-three Helen Shepard's husband bought a T-shirt for the youngest son, who's nine, that reads "I am your worst nightmare". "He actually likes wearing it," she says. "The grandparents they agree with it. He's a bit of a pickle."
Rock and roll emblems are also a favourite of hip parents, who deck out their progeny with T-shirts showing the Ramones, the Clash and even shirts that read ABCD styled like the AC/DC band logo.
But what about the people actually wearing the messages? Preschoolers won't be able to read them or get the references, but commentators say some messages - especially ones with sexual overtones like "I enjoy a good spanking" - erode the aura of innocence of childhood. Cohen asserts that a message a child can't read and doesn't understand can't possibly damage him or her. For the parents though who dress their child in a T-shirt reading "I can kick your baby's ass", "You can’t put that on your kid and think you’re not going to get a reaction," he says.
As for the appropriateness of such messages, Jo Bryant, an etiquette advisor at Debrett's says, "It is unfair to use your child as a billboard for humour and opinion, especially if it is risqué or if there is sexual innuendo...a slogan should only be a phrase that you would be comfortable with your child saying out loud in front of other people."
But if you're confronted with a child in an offensive T-shirt, you should above all remember your own manners. "It would be rude to negatively comment on the clothing of someone else's child," she says.
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That's alot of men reading women.timesonline.co.uk LOL
Sara, SF, USA
I think it's funny LOL
J, Littlehampton, UK
How very sad. Sad for the children and sad for the parents as well. Sad that the innocence is stolen from a child. Sadder still that the very ones who should be protecting that innocence are the ones stealing it.
The parents are causing the little ones to stumble, before they can hardly walk!
Janis Hill, Corozal Town, Belize
As a primary school teacher I see offensive t-shirts on a regular basis. Our school insists that the child turn the shirt inside out. and a phone call is made to the parent. The companies who make these shirts stay in business because people buy them. It is a matter of economics. Stop buying them
Kim Righetti, Upland, Calif. USA
Most people who buy these can't actually read anyway, other than to order from a McDonald's menu (or do those have pictures?) or a Humvee dealership. As incomes and standards of living rise, why do the beneficiaries rejoice by giving two fingers to civility, manners and common decency?
George Haig Brewster, New York, USA
"Younger hipper parents are looking for something that's not the same, that has a little more attitude."
Attitude, oh yes, that'd be what we have to endure from the foul-mouthed, socially aggressive youths who infest our streets and public transport.
The parents who put this stuff on their kids are no better than these yobs. They should be discouraged from breeding, not given more opportunities to express themselves.
Yet another indication of where society is taking itself.
Paul, Nottingham, UK
Just more proof that people should have to pass an exam before being allowed the privilage of having children.
Where do these imbeciles come from? Any parent buying their five-year-old a t-shirt reading 'I enjoy a good spanking' should be locked up for child sexual abuse.
Ian, London, England
my daughter is a victim of Shaken Baby Syndrome. While everyone puts these shirts on their children, my child, lay *dead* in a deep dark hole on this earth because someone shook her. It is sickening that people actually find these shirts humorous. It makes me ill. A life is LOST, but I guess that goes for most.. we will convict a man of beating his dog, on the spot, but have to "investigate" the beating of a defenseless child...
I guess when tragedy strikes these families, then they will understand.
Grieving Mother, Sarasota, FL
This is another example of our societies increasing inability to keep ourselves to ourselves. Whether its politics, music, emotional state, or the fact we are "..on the bus.." we feel a need to roll down our mental window and blast our taste to the world.
If you want my opinion I will give it. If you want to know my sense of humour say something funny. I won't tell you if I give to charity or like old skool hip hop unless it come up in conversation or invite you out for a dance. Your children are not your billboard and you haven't really got 1500 friends on myspace.
Stephen, London,
"You feed them trash------ they grow up trash"
jerym eedy, caerphilly, uk
Hideous to use your children as billboards for your own purposes, agreed. It just seems a little sinister to me, children are not accessories.
That said, people use their children as spokespersons for all kinds of things, most worryingly religious convictions. Very rarely do you read articles on this breach of a child´s innocence and objectivity.
Mat Dryhurst, Berlin,
Vile and disgusting, these parents should grow up and 'parent'. This reeks of desperation in the quest for cool.. The idea that it's okay to print an offensive or suggestive slogan on a child's t-shirt because the child can't read it is quite depraved. Children have rights.
Carrie, Manchester, England
"But if you're confronted with a child in an offensive T-shirt, you should above all remember your own manners. "It would be rude to negatively comment"
I disagree. Putting a comment on a t-shirt is the same as making it vocally; it forces others to see/hear it and therefore makes it fair game for comment. In fact it's rude in that it makes others feel uncomfortable. I'd say something like "oh dear, that's not very pleasant to look at".
S Burns, Cardiff, Wares
jail humor tees do indicate the callousnes and made-light-of-illegality so common today. i would prefer this bunk off the racks and out of kids' lives.
oliver, bern, switzerland
What kind of parent buys a young child a T-shirt with suggestive slogans printed on it?
Alan, London,
disappointing. Our most vulnerable used as objects for humor. what next t-shirts for mentally handicapped or alzhimers patients.
As an anthropologist, I offer the following. You can learn a lot from a society by how it treats its most vulnerable members. the "cool" irony and sardonic humour of our era combined with our need to show it is an interesting shift in the society. It is most likely not for the better.
Nick Gogerty, forest hills new york, united states
It's a bit too far. I can't even go into a Sears or JC Penney's and shop for clothes for my 11 year old daughter without seeing this offensive clothing. Thongs or pre-pubescent Girls, Short Skirts, Jeans with no waist lines, and of course over the top tee shirts. When I dress my daughter up to go to school or just out I don't want her to look like a whore or a biker, but the beutiful and polite young lady that she is.
Paul Bahre, Granby, USA, CT