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They are for girls who want to go green while retaining a certain modish chic. Vogue, the globe’s style bible, has provided its list of 30 tips on how to save the world while still managing to turn heads.
The list of planet-friendly fashion ideas, which has been branded as “eco chic”, includes such delights as bamboo bras, compostable lipsticks and eco-jeans. There are even biodegradable surfboards.
Controversially however, top of the magazine’s list is a bag designed by Lauren Bush, the 23-year-old niece of President George Bush, a man whose green credentials have, on occasion, been questioned. Its perch at the top of the list follows the clamour from British shoppers earlier this year to get their hands on Anya Hindmarch’s £5 “I’m Not a Plastic Bag” bag. Now Vogue is tipping Ms Bush’s $59.95 (£30) Feed 2 Bag as the next hot alternative to plastic bags.
Ms Bush designed the burlap and muslin bag, a luxury version of her original Feed Bag, for the United Nations’ World Food Programme. It will go on sale in Harrods later this month. The profit from the sale of one bag will feed two children for one year.
“It represents a small solution, one bag at a time,” Ms Bush said.
The list, which appears in the October issue of Vogue, also includes shops and small businesses that provide eco-friendly solutions to a fashionista’s every need.
One of the most prominent is so ahead of its time that it has not even opened yet. Eco, which is being founded by actor Colin Firth and appears at number eight on the list, is described as “a shop to fulfil all eco-home dreams”. It is due to open later this month in Chiswick, West London. Mr Firth’s wife Livia Giuggioli told the magazine: “We’re keen not to be portrayed as eco-warriors. We want to empower people at a time when it’s practically immoral not to care about the planet.”
For those sensuous moments after dark, Vogue has included a range of lingerie. While the organic cotton underwear provided by GreenKnickers will not provide too many talking points, the Chantelle range of bamboo bras is bound to get even pandas hot around the collar.
Forget haute couture. At number 20, fashion house Maison Martin Margiela creates eco-couture from recycled materials such as dresses made from oil paintings and ski glove jackets.
For a fashionable yet green weekend break, Vogue readers are directed to Feather Down Farm Days. For £195 city dwellers can set up camp on a “working farm” and “experience the honest rural life of yesteryear”.
If they have any money left after their green expenses, Vogue even advises readers where to save it.
“Most of us know that the Cooperative Bank is the number-one ethical bank, but if you’ve got some money to save in an ISA or savings account, Triodos Bank is the best eco-choice.”
Other highlights include conflict-free diamond necklaces, biodegradable balloons, pesticide-free bed linen, organic confetti and twig-shaped USB memory sticks.
The October issue will be on sale from Monday.

Where to go for eco-products
1. Feed 2 bag – available from Harrods, around £30
2. Charles Hudson confetti – confettidirect.com,
from £4
3. Triodos bank – triodos.co.uk
4. Homeblown surfboard – homeblown.co.uk
, from £350
5. Nosweat trainers – www.nosweat.org
6. Chantelle lingerie – femalefirst.co.uk
from £13.15
7. Earthborn paints – earthbornpaints.co.uk
8. Eco Shop: 213 Chiswick High Road, London
9. Sedum roof bird box – henandhammock.co.uk
, £30
10. Montezuma’s chocolate – www.montezumas.co.uk
11. Monart destination spa – www.monart.ie
12. www.bare-faced-cheek.co.uk,
– £25.50 for gift set
13. Cargo lipsticks – www.cargocosmetics.com
, from £12
14. People tree clothes – peopletree.co.uk
15. Smythson apple-green notebook, www.smythson.com
, £28
16. Ecovoy balloons, star and dove shaped, £1 each, www.ecovoy.com
17. Eco designers: including www.johnsmedley.com
; www.margarethowell.co.uk ; www.katherinehamnett.com
18. Tom Binns Jewellry – range of conflict-free diamond necklaces, www.timbinnsdesign.com
19. Feather Down Farm Days www.featherdown.co.uk
prices from £195
20. Eco-couture –www.maisonmartinmargiela.com
; www.fashionpublic.com
21. Books including The Live Earth Global Warming Survival Handbook by David
de Rothschild, £8; Bonfire of the Brands: How I Learnt to Live without
Brands by Neil Boorman, £13; The Lazy Environmentalist by Josh Dorfman, £8
22. bamboo kitchens at www.bulthaup.com
23. organic bed linen – www.lumadirect.com
; www.toast.co.uk
24. biodegradeable cleaning products: Daylesford Organic, Baileys, Nest,
Method, Maison Belle from Isabella Smith
25. eco-knitwear: www.lutzandpatmos.com
; www.viridisluxe.com
26. Organic food – Whole Foods Market, Kensington; The Natural Kitchen,
Marylebone High Street
27. Eco-films: The 11th Hour, documentary
28. Wild Thyme flat boots by Patagonia
29. Eco-cars – www.greentomatocars.com
30. Eco-jeans: www.sharkahchakra.com
– fairtraide, naturally dyed, organic denim, prices around £200
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£200 jeans to save the world? Why not buy £10 jeans from a charity shop and spend £190 on something good? I'm glad The Times had a sllightly wry take on some of Vogue's choices, like the shop with such good PR that it's on the list before it's opened.
A great eco shop selling British-made vegan shoes among others is http://www.veganline.com who, like Green Knickers above, are able to be more honest about some of their products but maybe can't afford the glitz and PR of George Bush's neice. Vegan shoes earn extra eco-points because nobody has wasted land to grow cattle feed for the animal industry just to make the raw materials. Even plastic shoes that won't go in the compost bin are more eco than leather ones.
John Robertson, London,
Green Knickers are a great forward thinking company who are working with Hemp fibres and bamboo. They are also more honest about their products. Good on them and shame on you for not supporting a British company who does great work.
Dr Sumeet Bellara, London, UK