What is your favourite item in your wardrobe? A long, embroidered Paul Smith cardigan. I like clothes that have an interesting texture; maybe it's because I work a lot with skin. I think if something feels good, you automatically feel better.

What is your fall-back outfit? A soft silk Dosa dress that I bought from Browns boutique eight years ago. I have favourite dresses that I keep for years; I wear them time and time again until they fall apart.

What is your one piece of beauty advice? Always use a moisturising cloth when taking off your make-up. It will gently massage away dead skin cells, immediately making your skin look radiant.

Biggest fashion faux pas? When I wore leggings and ra-ra skirts in the early 1980s.

What aspect of fashion do you hate the most? Waste. We don't use Cellophane or very many boxes. I also don't like overcharging. I think being sensibly priced is part of being an ethical brand.

How do you think people perceive you from the way you dress? Approachable, I hope. I think that, like my range, I'm very natural. I talk to real women all the time. It's not right for me to be super-trendy. Frankly, I can't carry it off.

If you could steal anyone's wardrobe, whose would it be and why? Carla Bruni's. She has the understated elegance of a modern Audrey Hepburn.

If you could change one part of your body, which would it be? I wouldn't mind longer legs! I think that's why I spend a lot of time in heels.

What are your five desert-island staples? Cleanse & Polish, my cleanser that comes with the muslin cloth - I never leave home without it; a mineral sun-filter cream; a huge pair of sunglasses to protect the skin around the eyes; a thin cashmere blanket; and a big straw hat.

What is a day in the fashion life of Liz Earle? Nordic pole-walking, followed by travelling - often to the Isle of Wight, where we are based. And I don't go anywhere without an extra pair of shoes.

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