Lisa Armstrong
Download 'Too Hot', an exclusive Specials track from iTunes
What an unholy alliance of sexual promise and brisk efficiency the body turned out to be. All thanks to Donna Faske, of Forest Hills, New York State - or Donna Karan of New York City, as she is better known. It was Donna who, in 1985, introduced an innocent world to her “revolutionary system”, a collection of tailored pieces and awesome amounts of Lycra, that would carry the working woman triumphantly into the boardroom and beyond - and much of it revolved around the body.
Not, under any circumstances, to be confused with The Body (Elle Macpherson has words for people who muscle in on her title), the body was basically a leotard in stretch cotton, stretch silk , stretch cashmere... but with a sexier name. And press studs. These snapped to attention somewhere beneath the crotch, offering a contract to all women: buy me and your shirt-tails/T-shirt/jumper will never again come adrift from your waistband or skirt. The really cunning part was that the body could look like a shirt, a jumper or a one-shouldered vamp-clamp. Except that real shirts, jumpers and vamp-clamps never looked that tight. Still, we pretended not to notice. Have you any idea just how barren of clothes for the working woman the average department store was then?
By the early Nineties Donna's advertising campaign featured a beautiful female model being sworn in as President. Bodies were replicated the world over. But like so many dreams, it was a false dawn. My, those press studs could rub - and not in a good way - and snap out of attention at the most inopportune moments. Veterans report emerging from said boardrooms to find their cleverly camouflaged body-shirts/jumpers up round their ears. Now there's a revival. Top Shop, Bodas, Falke (on netaporter.com) and Woolford all have them - all aimed, presumably, at the young or forgetful. This is one trend where age (and wisdom) are an advantage.
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£24,250 - £30,346
MI5
London
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
And at least we wouldn't have women with tops cutoff toshow their breast area..under the current so-called trend of 'exposing cleavage'! Well guess what, I don't need to expose my boobs or bum to look trendy or get attnetion, I get that all the time. I feel sorry for those duped by ''fashion police'
Eddie, edinburgh, UK
and yet maybe 'yes' At least we wouldn't have to see those g-string (thong) tops poking out of jeans. And my pre-teen might just cover her belly!
sue, sydney, australia