Lisa Armstrong
Grab an Italian masterpiece for less

Once in a while, an everyday item strays so far from its original functional purpose that one finds oneself wondering whether civilisation really has plumbed so far into the depths of decadence that only universal and lasting doom is left.
If that sounds a little melodramatic, not to mention alliterative, I’m afraid coloured sunglasses are to blame. By coloured, I don’t mean the various muted shades of tortoiseshell or black that used to pass for choice in the dim and distant past when Reason still held sway. And by sunglasses, I don’t mean the lenses, where colour may indeed serve a useful ophthalmic purpose. I mean the frames. For as you will have noticed – unless you have been fortunate enough to have spent what passes for our laughable summer on Pluto – red, yellow, green and, lawksamercy, pink sunglasses are the very height of fashion this year.
That’s progress for you: last year, we had the very silly-looking white sunglasses craze. This year, we have the completely stupid school of Bob the Builder, multicoloured, very plastic look. Which means that if spending half the morning co-ordinating your hair extensions with your vast collection of Birkins isn’t enough to fulfil you creatively as an artist, then you can at least bolt on another hour or two while you decide whether to match or clash your specs with your toenails.
Perhaps it’s the experimental nature of this display that in part explains the appeal of coloured sunnies. Or perhaps Ray-Ban just sent out loads of freebies. Either way, all the usual suspects have been turning out in support of this trend: Lily Allen in a lime pair, Paris in – surprise, surprise – a pink pair, Jessica Simpson in a red pair, Drew Barrymore and Sienna in white (must be a retro thing), and where they so fearlessly tread, others follow. Type “coloured sunglasses” into Google and the screen leaps to life with blogs from lesser mortals plaintively asking where they can get hold of cheaper versions (Topshop, for starters).
The funny thing is that while sunglasses are supposed to be the modern-day equivalent of a mask, the expression on all these coloured sunglasses wearers is all too blatantly apparent. It’s the “Hey, I don’t take myself seriously, you know; now where’s that assistant who wipes the gunk off my shoes?” look. If sticking your tongue out at paps wasn’t so 2007 and flicking a V for Victory wasn’t so 1945, they’d do that instead. So top marks for ingenuity. And A* all round, I suppose, for reacting to this rubbish summer with an utterly rubbish pair of sunglasses.
As for why mere mortals are buying them in packs, my extensive research suggests that they find the classic tasteful sunglasses of their mothers boring. That would be boring in the same way that Mies van der Rohe is boring. Oh well, they’ll learn.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
to £60K + bonus (OTE £90k)
Lord Search & Selection
Location Flexible
If interested, call Oliver Luscombe on 0207 212 3065
PwC
£85k
CPA
Highly Competitve
Specsavers
Whiteley, near Southampton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.