Lisa Armstrong
Claim your free 2010 double sided wall chart

Should the idea of standing in a queue for two hours this Saturday for a ten-minute slot in the apocalyptic furnace that will be the Jimmy Choo at H&M experience seem strangely resistible, take heart. All is not — quite — lost. Admittedly, those cobalt metallic multistrap sandals are more than tempting, as are the Zebra-print strappies (£69.99) and the animal-print clutch (£79.99). But, while you would not necessarily deduce this from the excitement surrounding the H&M launch, there are other great-looking shoes on the high street, as shown here.
Note that I said great looking. I would be doing all of us a disservice if I pretended that a high street heel was an object of comfort, practicality or durability. But then the same could be said of many expensive pairs of heels, price being no guarantee of a perfectly balanced last.
These may be manufactured in Spain and the Far East (rather than Italy, which is still the cradle of perfection as far as leather goods are concerned). They certainly won’t be individually hand-finished. However if you’re looking for a quick hit of pleasure, a relatively inexpensive way to transform, modernise and otherwise breathe new life into an old outfit, as opposed to footwear designed for strenuous walking, the high street is not the slough of despondency it was until relatively recently.
I was reminded of this as I slumped on to a buttoned pouffe (buttoned, imagine) in the shoe department of the Oxford Circus branch of Topshop last weekend while all around me teenagers tried on decent approximations of Christian Louboutin’s ruffled peep toes, and YSL Tribute sandals. I would have tried them on too, but they didn’t have them in my size. Of course they didn’t. Anything good (still) sells out in a fortnight. But, at least at some point, they were there to sell out.
At the start of the Noughties, the idea that you’d want to queue for any high street shoes would have been outlandish. The stranglehold of the British Shoe Corporation, which owned most of the shoe chains meant that shoe shopping on a budget in the UK had a distinctly communist flavour. Didn’t like the cheap-looking white leather stilettos in Dolcis? Tough, because cheap white leather what was on offer in Saxone, too. And in Lilley & Skinner. As for getting your feet into a pair of affordable shoes that resembled anything seen on the catwalks? Only if you were prepared to wait a couple of years.
Jimmy Choo helped to spear a revolution that changed all that — not with its latest, budget-conscious incarnation, but years ago, with its unashamedly monomaniacal worship of the extravagant shoe.
Tamara Mellon, Jimmy Choo’s president and the woman who turned a small cottage industry into a global brand, can take some of the credit for alchemising the shoe into a totem of female success. Fabulously glamorous, it’s partly because of her high profile on the world’s social pages that Sex and the City picked up on the Choo name and made it synonymous with shoe.
It probably helped that Choo is as close a homophone to shoe as makes no difference (in certain accents at least). It also helped that accessories were generally on the rise, that women’s personal economic power was too, and that overt sexuality had never been so . . . overt.
Rail all you like against a culture that portrays women as collectively (tiresomely) shoe obsessed but the fruits of that culture can be seen on these pages. Relax, lighten up. It’s not all bad news.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
c. £70,000
The Duke of Edinburgh’s Award
Windsor
£123,460 pa
The Law Commission
London
Southwark County Council
£100,000
Home Office
Liverpool
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Includes flights, accommodation with room upgrades, transfers city tours in Hong Kong and Bangkok.
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Choose from the beautiful landscape and tranquil beaches of Oahu, Kauai, Maui & Big Island.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
Your Comments
Order By: