Claim your free 2010 double sided wall chart
It’s been a busy time. The night before, I was offered a ride on a private jet by this great guy from New York. And today? Oh, you know, I just made friends with Paris Hilton and Kelly Osbourne.
No, I haven’t been whoring myself out on the social circuit. I’ve been sitting at home, in my slippers, in front of my computer. All of this, you see, is just a normal part of everyday life on the internet’s buzziest “social networking sites”.
The virtual world is a glamorous place these days. Socialising on the internet may have started out as the preserve of the no-mate nerd and unsigned bands desperate for an audience, but for anyone who considers themselves remotely with it, networking sites are now merely another way to communicate. It’s like mobile phones were about 15 years ago.
So, the poke wasn’t literal, it was virtual — the cyber equivalent of a friendly hello, on a site called www.facebook.com. The private jet was offered on www.asmallworld.net, where, if you ask a favour, someone, somewhere, will usually try to help. And on www.myspace.com, making “friends” with the stars is very easy.
MySpace, of course, is the name that has hit the headlines over the past year, but that is only half the story. There is a whole world of virtual communities out there, servicing 250m regular social networkers from every conceivable niche. These are communities built on shared interests: from high society (asmallworld) to hip-hop (www.hiphopcrack.com); from harried new mums (www.mumsnet.com) to teens (www.bebo.com); from poker nuts (www.pokerwink.com) to industrial goths (www.vampirefreaks.com). The question is not whether you are part of a social network — of course you are, darling — it’s which one.
“E-mail is inefficient and outdated,” says Oli Barrett, whose firm, Connected Capital, advises companies on how to harness the latest in web innovation. “Now you can broadcast to all the people you know — with images, film and music — in a way that doesn’t have to interrupt anyone.”
“Cool kids don’t ask for mobile numbers any more. They track down your online profile.” Barrett cannot overstate how important he thinks these sites are. “Social networking is the future of communication.”
And, for the most part, the communication is friendly. When the world edits itself into groups with similar interests or ambitions, something soft and fluffy happens. The phenomenon of “paying it forward” means to give unconditionally — the opposite of paying it back. “You’ll be privy to all sorts of random acts of kindness in your community,” Barrett promises. “The spirit is very much winning by sharing, and that comes around incredibly quickly online.”
Ask and you shall receive. Sounds good to me. But could the world of social networking actually be a land of new and potentially limitless opportunities? How far could a thirtysomething girl-about-town like me push her luck in cybersociety? Like a lot of people, I’ve had a MySpace page for a while, but I’ve never done anything with it. Perhaps it was time I did.
Armed with a set of far-fetched (and frivolous) social ambitions — A-list friends, A-list lifestyle — I decided to find out.
FIRST STOP: MYSPACE
Now with more than 128m members globally, MySpace is the America of the social-networking world — vast, diverse, commercial and fundamentally shallow. Anyone who is young and hip is on, and a few others besides. There are some 3m “artists”, seekers of celebrity and celebrities, those who are looking for an outlet for their (alter) ego, and increasingly, anyone suffering a midlife crisis.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
£100,000
Barnardos
UK
£123,460 pa
The Law Commission
London
Southwark County Council
Competitive + bonus + benefits
Manchester United
Central London
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Includes flights, accommodation with room upgrades, transfers city tours in Hong Kong and Bangkok.
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Choose from the beautiful landscape and tranquil beaches of Oahu, Kauai, Maui & Big Island.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.