Camilla Long
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As wave upon wave of non-doms invade our shores, we are being dubbed a nation of butlers. How true – these super-rich require a fleet of staff to cater to their increasingly complex needs, and it’s gone beyond the traditional nanny, housekeeper and driver. These are mere skeleton staff: now, a newer, brighter phalanx of personal helpers is assuming the white gloves as well. Pilots, publicists, art dealers and bodyguards have become de rigueur, as well as more niche service providers such as fake-eyelash technicians, personal record producers and jewellery curators. So, goodbye credit crunch, hello fabulous new entourage.
THE DIVORCE LAWYER
Raymond “Jaws” Tooth, 67, is the man the Chelsea wives run to for favourable preand post-nups (agreements drawn up after the marriage as a situation alters or becomes contentious), as well as eyewatering settlements. Past clients include Sadie Frost, “career divorcée” Susan Sangster and Eimear Montgomerie, for whom he won £15m. He also advised Irina Abramovich. “I’ve got a reputation for being a tough lawyer and for looking after women,” says Tooth. A nephew of Rex Harrison, he initially wanted to be an actor, “and then a psychoanalyst, but I was told it’d take 15 years to make any money in that”. So he became a lawyer, finally settling on divorce in his early thirties. “When I started out, divorce wasn’t particularly sexy,” he says, “but it has become the most sought-after thing to do.” A recent change in the law means that London is now “the divorce capital of the world”. “Before 2000, a woman married to a super-rich man could never get more than about £10m. But now, you marry as equals, and if the man makes the money and the woman stays at home, she makes as big a contribution as the money-maker. The lid flew off.”
He is also a big supporter of pre- and post-nups. “A lot of people say, ‘How unromantic is that?’ But frankly, if it goes wrong, she is going to take a fair slice of your income. Look at Mills McCartney.” According to Tooth, pre- and post-nups “remove the conflict”. Tooth usually gets what he wants, but acknowledges that women generally make better divorce lawyers. “There used to be only one big female divorce lawyer, Blanche ‘Lump Sum’ Lucas,” he says. “But now, of the top 10 most successful London divorce lawyers, I would say six or seven are women.” His own secret weapon? “Husbands tend to lose because they don’t make good enough offers,” says Tooth, 60% of whose clients are women. “Many men do not think women are their equals.”
THE PERSONAL PUBLICIST
Giulia Constantini, 37, gets most of her private clients from abroad: “Russians and Indians who want to be positioned in society,” she says. One such import was Nancy Dell’Olio, whose image she turned around when the Italian ran into trouble with the tabloids. “Nancy came to me through a friend in Rome,” says Constantini, who is half-Italian herself, although she grew up in Gloucestershire and read law at Oxford. “She needed someone to organise and protect her. I took her away from the relationship gossip, and approached the Red Cross. They made her an ambassador, so she had something to chat about in interviews.”
Constantini has also worked with David Gest, Boris Becker and the hotelier Rocco Forte. Recently, however, she has increasingly been managing private individuals who have the riches but lack social edge. “It’s a bespoke service,” she says. After an initial consultation, she will tell them “what to do socially, and for women, what to wear, which charity, and so on. If they want to get into art philanthropy, we’ll talk about taking tables at gala functions.” She also steps in when things go wrong. “If you’ve just been through a divorce, then no crazy parties. I’ll manage a crisis in the gossip columns. I’ll be honest and provide an accurate story, but I won’t kill anything.” She is increasingly approached by bankers and businessmen with no apparent need for representation. “I was referred to a client in the finance world,” she says. “I couldn’t understand why he needed me. Apparently, it was for when he went out to dinner with celebrities.”
THE PRIVATE-JET PILOT
Adrian Tennett, 38, works for TAG Aviation, an executive-jet charter company based in Farnborough. As the demand for private air travel increases, so does the competition for the best pilots. “Pilots are the new chauffeurs,” chirrups one socialite. “People get very aggressive about having the best ones.” The industry is certainly booming. “It’s good business at the moment, as more and more private jets are being built,” says Tennett, who flies “just about anybody who can afford it – rock stars, actors, heads of corporations, people from the Middle East” – mostly to European cities, with the odd hop to New York. “The client is never early or late, because the plane goes when they’re ready,” he says. Once on board, no expense is spared. “You’ll have the finest champagne, and any food you want. Because you’re not sure what everyone is going to eat, they tend to overcater – there’s no ‘chicken or beef’ – so if they don’t take the salmon, I’ll probably get it. It’s a real perk of the job.”
Even the air hostesses are highly skilled: they often speak several languages and, of course, they are immaculately turned out. “One I worked with had been a chef for 11 years,” says Tennett. “Most of them have had a couple of years’ experience in first class with one of the main carriers.” Once the jet has arrived in another country, “the client expects it to stay, so we’ll sit in the hotel and wait for a call”, he says. It’s not a hardship, but he is “not allowed to socialise with clients”. The longest time he’s hung around? “A week, on a shopping trip in New York.”
THE ON-CALL NUTRITIONIST
Katie Peck, 32, helps party girls stay camera-ready. The in-house nutritionist at the Stephen Price gym in Chelsea, she works with an entire team of experts to tone and tighten the hottest bodies in London. “We do get calls in the middle of the night,” says the pretty New Zealander, who refers clients to the gym’s trainers, sport therapists, aromatherapists and healers to provide a fully rounded service.
“We will start with a one-hour consultation. Sometimes, a client is stressed, or wants to lose weight, so we devise some nutritional therapy and set goals. I do seven-day menu plans, and if they have staff at home, I go straight to them. If they’re travelling, we discuss their movements and practical solutions to that.
“In an ideal world, we review every week. I weigh clients intermittently, although not every time, as we don’t want them to become fixated.” Her methods are gentle and persistent. “I don’t do starvation,” she says. Peck has three degrees in human nutrition and dietetics, and is passionate about simple, healthy eating. “It can be quite overwhelming for a lot of people, so it’s about building up rapport and overcoming challenges.”
THE PRIVATE-ASSET MANAGER
Robert Woodthorpe Browne, 32, is a senior private banker with Fortis private bank. Hired because of his background in sports, media, music and entertainment, he’s there “to help set up private banking propositions for high-net-worth individuals”, and mainly works with artists, golfers, actors, television personalities and international football players using London as a hub. He is always at the end of a telephone. “It’s all about service, and you tend to be the first person clients call,” says the Durham University graduate.
Investment opportunities can vary wildly. “Once, I had to research sustainable Brazilian forestry as a potential investment for a client,” he says. “The service ranges from a call in the middle of the night for an urgent transfer, to a client needing to secure an option to buy land for a golf course on a remote island.” An understanding of the super-rich lifestyle is crucial. “I usually see them face to face,” he says. “Some are entrepreneurs looking for the next venture or asking me to finance their next yacht upgrade, and others simply want to arrange a legacy for their children. Right now, London is attractive to the global rich and central for these kinds of business.”
THE PERSONAL ART CONSULTANT
Kadee Robbins, 38, is a director at the Michael Werner Gallery in London. Educated at Harvard and the Courtauld, she worked for Lucian Freud’s agent, Bill Acquavella, in New York before moving to London as a curator of private collections. “It’s impossible to characterise clients,” says Robbins, who works with artists such as Peter Doig, Georg Baselitz and Sigmar Polke. “It might be Hugh Grant buying Warhols, City guys or the American ambassador.
Traditionally, Americans have been the most interested, but now you’ve got Brits, Russians, Indians and Chinese all wanting to expand their archives.”
As well as brokering deals worth millions, she will travel to clients’ houses to ensure proper installation. “The high point is when the collector is excited about something you’ve found for them,” says Robbins, whose international circuit takes in all the leading art shows across America and Europe. “Sometimes, I’ll just be chasing a specific piece; other clients like to be shown new things. You have to be careful – art is expensive.”
With some private collections weighing in at hundreds of millions, art has, in the past 10 years, become a serious investment. “It’s a gold rush at the moment. You need to be fully savvy to recommend,” she says. How does she usually seal the deal? “The holy grail is for an artist to permit a client to visit,” she says.
ANYTHING ELSE I CAN DO FOR YOU, SIR?
A private tutor Art, history, languages – whatever. Does it matter?
A jewellery curator Paid to pick up gems around the world
A female bodyguard Better at cocktail parties than a male one
A super-stylist Think Rachel Zoe for party appearances and private dinners
A concierge Sits in your house and sorts your post when you’re away
A television crew Someone documenting your fabulous life is the ultimate accessory
An eyelash woman “A good lash job is better than an eye lift,” reports one socialite
A record producer For playboy bankers who think they’re Kanye West
The Log Man For £10,000, this Chelsea-based artist will style your fireplace
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It seems so decadent. No wonder non-western nations disapprove of us.
John B, Durham, UK
It's really a bit like the medieval travellers - the more servants you have with you, the more status. These people listed above don't really have to do anything, they just have to 'be' there.
It's just a different way of wasting money
peter, Birmingham,
We do something quite different (and rather more essential): we monitor electronic privacy. If someone needs bodyguards we also seem to appear more and more on the "must have" list, and I suspect that is partially because having us is becoming a bit of a status symbol.
peterB, Zurich,