Whichever way Jordan decided to feed her baby, the milk would have been coming out of a plastic container.
I don't think she was advertising the brand or bottle-feeding in general, just highlighting her own limitations as a mother.

Milky Bar Kid, Manchester, UK

The notion that it is merely a matter of personal choice and we must all respect those parents who choose to bottlefeed for convenience sake is ridiculous. The health benefits for children and mothers from breastfeeding mean less need for healthcare interventions later. And the environmental impact of formula manufacture, packaging, shipping and advertising are of course not limited to just those choosing to use these products.

Yes, some mothers find breastfeeding difficult or impossible. But then, isn't that different from choosing? Isn't formula then more of a medical necessity, much like an older child being on a medically-advised restricted diet, than a lifestyle choice akin to selecting a brand of soft drink?

Alexis, Portland, OR USA

It is a shame that the debate has reverted to a breast versus bottle argument because bottlefeeding mums need the formula companies to comply with the regulations more than anyone. None of the labels on formula gives the correct information for the safe preparation of the powdered varieties with regard to temperature; although the FSA and Unicef made these directions public for over a year now. Only one company points out that powdered formula is not a sterile product. It is being left to the so-called breastfeeding mafia to protect bottlefeeding mums against commercial might and it is time to put the emotive issues aside and demand protection for all mothers no matter how they choose to feed their babies by restricting the freedoms of the formula companies who are putting babies at risk.

barbara higham, Ilkley, UK

The formula companies will be laughing up their sleeves that the spotlight has been turned away from them, while the public reverts to an emotive breast versus bottle debate. The real issue is that all mothers and babies need protection from commercial pressure. Mothers are undoubtedly influenced by advertising - it pervades our entire culture - every time you see a photo of a baby story in the news it has a bottle or a dummy. The slick presentation of the 'educational' material that comes from the formula companies compared to the more rough and ready websites and leaflets written by the true experts.clearly illustrates that there is no money to be made by breastfeeding.

barbara higham, Ilkley, Yorkshire,

Having breast fed my first child (with problems) the pressure on young moms is too great. With my second child I enjoyed being me!!!!!!!!!!!!!!!!!!!!! without being a milk maid !!!!!!!!!! If its the right thing for you your body lets you know. Its perfectly natural but for some it does not come naturally.

deb, wolverhampton,

With all the surgery Katie / Jordan has had I doubt very much that she is bale to breast feed as the milk ducts have most likely been cut.
It is an outrage to say that formula is the same as breast milk. Breast milk is a living substance that changes not only throughout the feed, but also as the baby grows to meet the changing developmental needs of the baby. Formula is a dead, inert substance. Unlike breast milk, it does not protect the mother from breast or ovarian cancers, or the baby from developing gastro enteritis, various allergies, leukemia, diabetes, ear and chest infections etc etc. Artificially fed babies have a lower IQ than formula fed babies too. The differences go on and on. We are made to feel guilty for taking drugs, drinking alcohol and smoking whilst pregnant, told not to smoke around a baby, yet women are NOT told about the dangers of feeding formula to babies. Breast milk is perfect. Formula damages the environment as well as the health of the nation.

Caroline Spear, Bognor Regis, England

So, despite years of banning formula milk advertising, UK mums still CHOOSE to bottle feed their babies. That's working then, eh?

AspieMum, North Yorkshire,

With regards to the previous comment breasts are quite capable of feeding a large baby, twins, triplets and more, just need to feed frequently. It's another one of these myths perpetuated about, formula has been an amazing marketing success. Can't fault them on that. Planting doubt in mother's minds over their abilities to breastfeed for generations and selling them something that risks their baby's health and costs money when the real thing is free and fantastic. The whole Katie thing seems to be a perfect example of how we view breasts. Absolutely fine to get them out and make money from them. But apparently not ok to use them as originally intended and if i must say their most ingenious way, breastmilk really is quite an amazing unreplicable substance. If we were selling something to reduce the risk of cancer in your child it would sell like hotcakes but myths banded about make women think it's inconvenient. Being a parent means putting your child first, it's worth it!

Tracy, Essex, UK

Breastfeeding is best for baby. Everyone deep downs knows that. Its just that we all find excuses not too. Mainly because bottlefeeding is best for mummy and daddy. Katie Price is entitled to make her own choice but shouldn't blatently advertise this breastfeeding substitute in a popular magazine read by many potential young mothers. Breastfeeding my daughter was one of the hardest things I have ever done - but oh my word did I make the right choice. No debate.

Kirsten , Lochwinnoch, Scotland

Despite considerable vitriol against Katie Price choosing to bottle feed her baby and sttistics about how bad we are at breast feeding in Britain there is no argument or explanation as to why we should want to increase breast feeding in Britain.

I understand that in the developing world, formula milk advertising may result in parents wasting precious money on formula milk, which is an unnecessary expense where the mother can breast feed.

There is no doubt that Katie Price can afford the formula milk without facing hardship so why are we worried? Presumably we are all meant to believe that "breast is best" but could no one be bothered to support the position?

Also, maybe some sympathy is due to Katie Price in this case as she may be unable to breastfeed. Should she be made to feel bad if this is the case?

Bob, Reading,

its up to the parents what they feed their children . i was considering the breast. as it turned out my son was born 11b 4oz.

emma eze, cardiff, wales

Jordan/Katie Price is obviously not the brightest star in the sky to

(1) believe that bottle feeding is as healthy for mother and baby as breast feeding

(2) to use disposable bottle feeding equipment which is enviromentally damaging.

It's a pity these so-called celebs can't find something more positive to advertise or support.

Ayla, Norwich,