Martin Samuel
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to The Sunday Times

These days just about every club is looking to work the Arsène Wenger way. Spot them young, buy them cheap, pay them in washers, win the league. What could possibly go wrong? Well, now they know.
Given at least five years and a brilliant technical staff, unearthing and nurturing fine talent, Wenger’s methods might work at another club, up to a point. The point at which the players start doing the numbers and, like those at Arsenal, realise the going rate for a Champions League footballer. Mathieu Flamini is the first, but he will not be the last. Alexander Hleb intends to buy out his contract for a move to Inter Milan despite Arsenal’s objections and, if he goes, what price Cesc Fàbregas and Emmanuel Adebayor, unless Wenger can quickly placate them with replacements that demonstrate that there will be no loss of potential next season.
Take Adebayor. The striker insists that he is happy at Arsenal and talks as if he sees his future there, but for how long? At a leading club, certainly one who qualify for Europe’s top competition each season as Arsenal do, the reward for a striker scoring 30 goals is roughly treble Adebayor’s £35,000 a week. It may be argued that his form in this campaign has been a one-off, but suppose he does it again next year. Will he still be happy earning roughly a third of what Fernando Torres is paid by Liverpool?
We do not buy superstars, we make them, Wenger says, but his way is about to be tested like never before, as is the cosy logic that Champions League football can be attained without breaking the bank.
What Wenger has pulled off these past ten years is little short of miraculous and by making it look so effortless, he has given the impression that every club can do it.
Well, every club cannot and Wenger may not be able to for much longer, either. Before each season there are gloomy predictions that this will be one in which Arsenal fall out of the top four and year after year Wenger confounds those who doubt him, but like the forecasts that Wimbledon would not be able to maintain top-flight status while selling every good player they had to break even, eventually the prophesiers were proved right.
Timing was always Wenger’s forte. He knew when to ditch a player and he knew a good deal. He did not want to lose Nicolas Anelka, but the money paid by Real Madrid was astronomical. Thierry Henry and Patrick Vieira were dispatched at precisely their moments of decline. The portent of this crisis was Ashley Cole’s transfer to Chelsea. Everything that is happening to Arsenal now was predicted by that event and its significance was overlooked because Wenger struck a hard bargain for William Gallas, while Cole took so long to settle at Stamford Bridge and was adequately replaced by Gaël Clichy.
Cole left over money and was reviled, but the same driving force was at work in Flamini’s transfer to AC Milan and is present in Hleb’s longing for Inter, just as it will one day feature for Fàbregas and Adebayor. There is a tariff for a world-class footballer and Arsenal will not pay it. Hleb may be making a huge mistake and his uniquely ambitious style of play may never be indulged so lovingly by a manager again, but he is not moving to be in a better working environment. He wants to earn more and equates inflated wages with a greater chance of success. Looking at this season’s Champions League finalists, who could argue?
Is it still possible to succeed the Wenger way? Yes, in a limited fashion. Wenger has taken it farther than anyone could imagine because he began with the basis of George Graham’s defence, and the way he built from there was little short of genius. A manager with less wit would never have been able to forge a Champions League team out of that philosophy and even Wenger is finding it increasingly problematic.
“How you going to keep them down on the farm, after they’ve seen Paree?’ the song asks. If a Frenchman no longer has the answer to that, who does?
McClaren’s no mug
Steve McClaren, the former England head coach, was helping Dave Penney, a friend, to coach Darlington last week. Do your own jokes, you know you want to. Yet in the build-up to yesterday’s Barclays Premier League climax, much archive footage was shown of the previous time the title race went to the final day, in 1999, and the same man was standing next to Alex Ferguson as Manchester United won the league and later the treble. So he cannot be a mug.
And, since being sacked by the FA in November, McClaren has spent a lot of time travelling in Europe, finding out why PSV Eindhoven produce so many good players, inspecting Espanyol, who have been punching above their weight in La Liga, thanks to an outstanding youth system.
And while the BBC’s decision to employ McClaren at Euro 2008 was mocked, at least he will be there, watching the talent, spotting the innovations, taking the pulse of the game as played by Europe’s best. It shows a man that wants to learn, and that surely deserves a second chance somewhere.
Scally’s bottom dollar
A report placed before the European Parliament proposes that football’s television revenues are shared equally throughout the professional and amateur game. That is ridiculous and will never happen, but it does bring to mind the story of Paul Scally, the Gillingham chairman. In 2002, when his club had a berth in the second tier of English football – for only the fourth year in their 85-year history – Scally was incensed at a plan to split a £90 million windfall equally between the Football League clubs. He led calls for the second tier to resign in protest.
Subsequent years have not been kind to Gillingham and this season the club were relegated to what used to be known as the fourth division. We may find Scally’s take on wealth distribution has slightly altered, too.
Nutter is not alone
Some people still believe that Zinédine Zidane is going to be the next manager of Queens Park Rangers, which goes to show that he isn’t the only nutter in football.
High price, little return
Fredrik Ljungberg is being offered £3 million to leave West Ham United. Together with an annual wage of about £4 million and his transfer fee from Arsenal of £3 million, this amounts to roughly £10 million for 25 league appearances, or £400,000 per game. No doubt Alan Curbishley, the manager, will find a way of portraying this as a sizeable achievement. Which in many ways it is.
Platini’s final folly
“I am extremely pleased that, at my request, all fans travelling with a valid match ticket can use this to enter Russian territory.” And with this statement of utter self-aggrandisement, Michel Platini, the president of Uefa, takes credit for solving a mess of his creation. With Moscow fixed as the final venue, Platini would have known of the impending Russian visa crisis the moment four English teams reached the Champions League quarter-finals.
If Chelsea defeated Fenerbahçe, there had to be one English team in the final and possibly two. Did he act then? No. When English teams took three of four semi-final places, the odds increased again. Platini stood still. It took him until five days after the second semi-final, when many fans had overpaid on visa applications and the administration for the final was on the brink of meltdown, to strike a deal with the Russian Government and smugly take the credit.
An exceptional and unprecedented gesture he called it. I can think of another one, but then Platini would not have a job.
Ebbsfleet’s rosy future
There may be hope for Ebbsfleet United yet. A fine turnout at a victorious FA Trophy final and a decent transfer budget courtesy of the nearly 30,000 members of MyFootballClub.co.uk are the positive benefits of the recent takeover, while democratic day-to-day decisions are a step up from the structure of many rivals. The best news, however, is that even Will Brooks, the creator of MyFootballClub, admits the idea of having subscribers, and not Liam Daish, the manager, pick the team may have been misjudged.
In a recent poll, only 15 per cent said that they wanted outright control of player selection, which is the aspect of club policy that turned Ebbsfleet from a bold vision of a cooperative future into a bad reality-show joke. Right now, Daish picks the team, the fans run the club. If it stays that way, what’s not to like?
Language barrier
Only one person will know for certain the terms by which Sam Bethell, the Chelsea groundsman, referred to Patrice Evra, the Manchester United defender, before their spat at Stamford Bridge, but looking from outside, it seems likelier that a man running across a pitch that was under repair would be called an idiot, rather than an immigrant – and as any FA inquiry will have only two conflicting stories on which to base judgment, that will surely be its conclusion, too.
The logic is that had Bethell wished to abuse Evra in racial terms, he would surely have used cacophemism rather than euphemism.
Pay and display
Why the fuss about the last four being the minimum requirement if a tournament campaign under Fabio Capello, the England manager, is to be deemed a success? Previous managers have often got away with low expectations. Having agreed a salary that would suggest that Sven-Göran Eriksson’s mind held the answer to all the conundrums of international football, the FA then professed delight with results that failed to attain stages of the competitions reached by Terry Venables in 1996 and Bobby Robson in 1990 (not to mention Alf Ramsey in 1966).
Capello is fantastically rewarded because his record suggests that he is superior to his contemporaries; to demand a return on the investment is only sensible because, otherwise, what is the point?
Reds short of readies?
Rafael BenÍtez, the Liverpool manager, wants £15 million for Peter Crouch, a striker he bought for £7 million and has rarely played in significant matches over three seasons, while offering a heavily conditional £10 million for Gareth Barry, of Aston Villa, an England regular and a mainstay at his club. There can only be one explanation for this. Liverpool have squat.
Games galore for Gold
It is interesting to note that, after Birmingham City’s relegation yesterday, David Gold, the chairman, will get his 39th game. And his 40th, 41st, 42nd, 43rd . . .

Martin Samuel, a seven times winner of Sports Writer of the Year, is the most successful sports journalist of his generation. The Times Chief Football Correspondent was named Sports Journalist of the Year at the 2008 British Press Awards, just weeks after retaining Sports Writer of the Year for the third time in succession at the Sports Journalists' Association awards for 2007. Judges described his work as "the highest form of journalism" and praised his "trenchant, fearless views, combined with wit and irony and the memorably killer phrase". Samuel scooped the What the Papers Say award in 2002, 2005 and 2006
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This is getting boring. Every summer the same rubbish. For years Vieira, Henry, Pires & Wenger were leaving. 9, 8, 7 & 12 years respectively they stayed. Now it's Hleb supposedly going (it's not that easy this Webster thing). And for some reason Cesc & Ade are mentioned. Why?
Don't you ever learn?
Simon Bullock, Kings Langley, England
If Arsene hopes to keep players such as Adebayor and Fabregas, he will have to change the clubs wage policy or face his top players wanting to leave because a Milan or Barcelona can pay them top doller. It must be frustrating for Wenger,he is a football genius,but in this football age, money talks.
Leon, London, England
If bids for Crouch can be farcical based on the amount of time left on his contract then why can't Rafa play along and make equally farcical bids for Barry based on Barry's desire to play in the CL ?
Regardless on how long is left on Crouches contract he is a quality player, as is Barry.
Harry Willis, Ballymoney, Northern Ireland
Erm...I think you will find that Arsenal (one of the top four as I recall) are not owned by foreigners - not yet anyway! it is probably one of the ressons why they don't spend money like there's no tomorrow.
Jonathan , Bromley,
Most of the money in a huge transfer is fee is based on history - what a highly valued player has already done, rather than what he will do in the future. Any £30 million player will have performed great deeds already, but will have few left in his locker. Wenger is right. They aren't worth it.
Charles Hamilton, Blackburn,
Errm, Capello is not English. Arsenal are not English. None of the top 4 teams have an English manager. The number of English players fielded in the top 4 teams would not make 1 football team. All the top 4 are owned by foreigners. Top quality football but culturally meaningless.
Paul, Worthing, England
The adoption of buying younger players cheap and turn them stars by AW might be increasing their savings and also make them display fine football at the centre of the field. But iam also very sure that winning more opponents in EPL with the like of Man U & Chelsea to won PL will be very hard too!!
Jibrin, Abuja, Nigeria
One day Arsenal aren't good enough - crises. The next day the squad that is not good enough is falling part - crises. Arsenal are getting taken over by billionairres - crises. Thierry Henry left - crises. Heard it all before. Mountains and mole hills. In Wenger we trust!
Andy B, London,
So, no matter how wrong something is, if those succeeding do it, everyone else should too?
Like Wenger, I disagree. Why do footballers need more than £35 000 a week when that's what a good teacher earns in a year?
Fabregas & his colleagues should be lauded for putting the team first.
Laurence Arnold, Stevenage, England
Alex Hleb may wish to leave Arsenal because he is tired of being kicked off the ball by some of the dumb thugs of premiership football...you know the ones in the bottom half of the table year after year. He may simply not like the English weather, and would not be the first to move clubs as a result
Seth Richardson, London,
Arsenal's business model is going through a rough patch. It's one thing bringing youth through, but reliance will mean a constant "period of transition". The obvious conclusion is that older players will leave to get better wages.
Arsenal risk being seen as a great spring-board to bigger clubs...
Dave, Chesam, UK
Suggesting the last 4 would be a success is farcical, and nobody knows it better than Capello himself. He would in no way be happy to reach the semi-final and lose. The targets are indicative of the English mentality that holds us back - losing valiantly isn't enough, but the FA are propagating this
Tom, Durham, UK
Arsenal were competing for the trophies this season, spending far less money than their rivals, and did so with style. Perhaps spending more would have granted 5 points more in the league and taken them further in CL. We'll never know. The way they have chosen though grants a sustainable development
Erlend, Bergen, Norway
It seems like an eternity since an England manager has taken us to the latter stages of a tournament.
I will be delighted if Capello can give me a semi.
Robert Elms, Norfolk, UK
A. Hleb will be wasted at a team like Inter Milan
Antoine, Warsaw, Poland
but for strange offsides decisions in the league and a certain european penalty incident, Arsenal would be champions weeks ago and played Chelsea in a semi final. it's not all for money, they want to win, they understand that referees/politics/press are easier on the Milans or Man Utds and go there
Leigh Rogers, Bath , United Kingdom
I'm unhappy with the semi final idea, we are not better then France, Italy, Portugal, Germany and only due to the Spanish and Holland habit of implosion can we hope to overtake them. Croatia are a better side and Turkey will be if the U17's lose the ego, we need youth reform more then we do a semi.
Timothy Tanner, Sandy,
You think that Wenger is going to come a cropper with his un-earthing of talent. From what I have seen coming through the ranks and what has been out on loan this season, I believe Arsene is more focussed than ever on recruiting youngsters and turning them into quality players. Does £50mio =4pts?No!
matthew couch, Crawley,
I don't really understand what this article is getting at. Is Wenger to blame? Is the "money culture" to blame? The frankly absurd claims about Fabregas and Adebayor leaving despite NO quotes to suggest that is slightly confusing. As is the assumption that any 30 goal a season striker is on £110,000
Greg T, London,
Martin
I think you must state, quite clearly, whether £35,000 a year for Adebayor is BEFORE or AFTER performance-related bonuses.
Arsenal's wagebill is nearly £90m, which is hardly curmudgeonly. I suspect that they have a relatively modest basic linked to performance-related pay. Homework?
Rhys Jaggar, Leeds, UK
Arsenal used to pay their players in overseas bank accounts in a tax dodge which the Treasury has outlawed. That was the only reason they've been able to get away with paying such comparitively low wages whilst keeping their players happy. Their after-tax wages have decreased now & they're not happy
Andrew, London, UK
no sorry. gotta disagree , flamini was world class and this has got to be wenger's biggest blunder in 10 years letting a player like that go for free. who's going to replace him? wenger says he doesnt need to spend, but then say if gilberto was good enough, why did he lose his place in the first 11?
Jamie, Exeter,
See the figures from this paper on May 7th, via R. Kempson.
MU Turnover £210m Wages £91.56m Ratio 43.6 %. Average earners Brown and van der Sar £50,000.
Arsenal Turnover £177m Wages £89.7m Ratio 50.6 Average earner Adebayor £35,000.
£15,000/player/wk difference on only £1.86m gross?
Explain.
petr, Seattle,
Surely we should be commending Wenger and Arsenal for running a top four Premiership club in a sustainable manner? Manchester United are neck deep in debt, as are Liverpool and Chelsea are entierly dependent on one man. At least Arsenal have not sold out to foreign billionaires in search of profit.
Tony, Enfield, UK
And Martin you are one of the few incisive journalists in this country, willing to voice an opinion that may be deemed controversial. But you can bet your life that AC wouldn't have offered Flamini the money they did had a double digit transfer fee been involved.
Tony, Enfield, UK
There is obviously a flaw in the present contractual system. Whats the real point of signing a document that doesn' t oblige either of the parties to honor the deal. The point is that 2 people are agreeing to agree.
peter shaw, montreal, canada
Wenger may have realised that Flamini was not worth more than £50k a week. He is a very good player but not as good as, and therefore worth less, than maybe everyone else in the Arsenal first 11. If he increased his salary to, say, £70k, what would he have to have paid the rest of the team?
Jamie, London,
Good for Steve McClaren, he had some good idea's for England but lacked the bravery for the role. The England job was too early in his career and I really do hope he bounces back to make a good career for himself.
Timothy Tanner, Sandy,
At Arsenal it is clear: opportunity comes at a cost. Wenger's way should be completely sustainable; it just requires for contracts to be treated with a greater personal and institutional respect. If Adebayor signed a multi-year contract at £35,000 a week, what should it matter how much Torres earns?
Chris, Harrow, UK